When to expand your website

An overview of factors to consider when making decisions about your web site.

Expansion of your site is needed when ...

• Customers are requesting more service or information via your site than you currently provide.
• You see an opportunity to differentiate your company from your competitors through your web site.
• You are not happy with the results provided by your current web site.
• Competitors or leaders in your industry are more fully leveraging their web sites.

The following article list the factors we have found to be significant for IT and web site integration decisions across various industries.  It is not meant to be a prioritization of these factors as each company has unique considerations.