Financial Considerations

Where financing for technology expenditures should come form varies widely with companies’ financial plans.  Some businesses draw from their marketing budget while others draw from their IT budget.  For many businesses it may be accurate to draw from both marketing and IT budgets for web development.  We also suggest an online marketing and promotion budget should also be set which should be considered a marketing expense.  A site promotion budget is necessary to help improve traffic and return from a website.

We can also assist in providing information to be included in a business plan presented to lenders.  We help set and validate project goals that focus on maximizing return on investment.  One benefit from properly developed and promoted websites can be increased visibility.  Increased visibility has had a significant affect on the  bottom line for many of our customers.

While the monetary realized from web investments can be significant, the return is not instant.  Realization of return from web investments is also significantly affected by company culture and systems.